{"id":20514,"date":"2023-02-26T07:16:02","date_gmt":"2023-02-26T07:16:02","guid":{"rendered":"https:\/\/infogm.goodmarket.global\/info\/?page_id=20514"},"modified":"2026-04-04T21:19:58","modified_gmt":"2026-04-04T21:19:58","slug":"enterprises","status":"publish","type":"page","link":"https:\/\/www.goodmarket.global\/info\/about\/enterprises\/","title":{"rendered":"Enterprises"},"content":{"rendered":"\t\t
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Good Market Info<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Good Market commons is for enterprises that prioritize people and planet over profit.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Enterprise<\/b>: A purposeful project, a bold undertaking<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The word enterprise is used to include informal community initiatives, mutual aid groups, registered companies, non-profit organizations, cooperatives, hybrid models, networks of enterprises, and other projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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These enterprises are co-creating a new economic story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The Old Economic Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our economy is a human system. It’s based on stories and social rules that we create, and these stories and rules can change over time.\u00a0<\/p>

According to the 20th-century economic story, businesses exist to maximize profits for private shareholders, and they are expected to grow these profits at exponential rates.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tom Toro via www.CartoonStock.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Social and environmental initiatives can be justified if they attract customers or workers, but the underlying priority is financial returns. There is an expectation of “shareholder primacy,” which means shareholders come first in all decisions. <\/p>\n

When profits and growth are prioritized over people and the planet, the negative social and environmental consequences are devastating. <\/p>\n

The solution, according to the old story, is to redistribute a fraction of these profits through government, private philanthropy, and nonprofit charities. The underlying assumptions about profit maximization and growth aren’t questioned.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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New Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Good Market commons is for enterprises that question “business as usual.” While they are all part of the broader movement, they can operate according to very different models.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Prioritizing People and Planet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Names and Networks: <\/b>responsible businesses, impact businesses, sustainable businesses, common good companies, triple bottom line companies, benefit corporations, green businesses<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Instead of focusing solely on shareholders, these enterprises value and prioritize other stakeholders like workers, customers, suppliers, communities, and the environment, but they continue to use traditional business structures and take on traditional finance.<\/p>

\u00a0Their founders usually have strong personal commitments to social and environmental responsibility, but it can be difficult to maintain this focus over time. Economic downturns, changes in management or ownership, and investor pressure can lead to mission drift and a watering down of socially and environmentally responsible practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contribution to Systems Change<\/b><\/p>\n

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  • Changes the narrative by demonstrating an alternative to shareholder primacy<\/li>\n
  • Raises the bar for existing businesses <\/li>\n
  • Accelerates the transition to socially and environmentally responsible practices<\/li>\n
  • Buys time while we work towards deeper transitions.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Putting People and People First<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Names and Networks: <\/b>social enterprises, fair trade enterprises, cooperatives, mutualist organizations, post-growth enterprises, earned-income nonprofits, not-for-profit businesses, social businesses, steward-owned businesses<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    These enterprises go beyond prioritizing stakeholders. They exist to solve social and environmental problems. Enterprises that put people and planet first reinvest the majority of any surplus towards their purpose and protect their purpose in their governance model or legal structure. The approach has deep roots in indigenous and traditional communities that self-organize to manage resources and solve shared challenges.<\/p>\n

    These enterprises find it difficult to mobilize investment, but they are able to unlock social and environmental solutions that are not possible within grant-dependent nonprofit structures or traditional business structures that require private profit and continuous growth. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Contribution to Systems Change<\/b><\/p>

    • Demonstrates a new economic paradigm that is regenerative and distributive by design<\/li>
    • Inspires the next generation of enterprises<\/span><\/li>
    • Pilots innovative governance models and 21st-century legal structures<\/li>
    • Redirects resources from the extractive economy to emerging economies, where they can continue to circulate<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Collaboration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      The challenges we face are too big for any single organization or network. Climate change, biodiversity loss, rising inequality, political instability, and a growing distrust in public institutions all shorten the runway for an economic transition. <\/p>\n

      When we work in isolation, it slows our progress and increases the risk of cooptation, but when we recognize and value the strengths of different parts of the broader movement, it opens new leverage points and opportunities for collective action. We can work together to change narratives, social norms, and system-level rules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      The Good Market commons is for enterprises that prioritize people and planet over profit.\u00a0 Enterprise: A purposeful project, a bold undertaking The word enterprise is used to include informal community initiatives, mutual aid groups, registered companies, non-profit organizations, cooperatives, hybrid models, networks of enterprises, and other projects. These enterprises are co-creating a new economic story. The […]<\/p>\n","protected":false},"author":1,"featured_media":1309,"parent":7,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-20514","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nEnterprises | Good Market Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodmarket.global\/info\/about\/enterprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enterprises | Good Market Info\" \/>\n<meta property=\"og:description\" content=\"The Good Market commons is for enterprises that prioritize people and planet over profit.\u00a0 Enterprise: A purposeful project, a bold undertaking The word enterprise is used to include informal community initiatives, mutual aid groups, registered companies, non-profit organizations, cooperatives, hybrid models, networks of enterprises, and other projects. 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