{"id":7,"date":"2020-06-19T17:41:03","date_gmt":"2020-06-19T17:41:03","guid":{"rendered":"https:\/\/infogm.goodmarket.global\/info\/?page_id=7"},"modified":"2026-04-04T21:58:18","modified_gmt":"2026-04-04T21:58:18","slug":"about","status":"publish","type":"page","link":"https:\/\/www.goodmarket.global\/info\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7\" class=\"elementor elementor-7\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb59f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb59f06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-404ecb6\" data-id=\"404ecb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91c1093 elementor-widget elementor-widget-breadcrumbs\" data-id=\"91c1093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.goodmarket.global\/info\/\">Good Market Info<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cb3718 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cb3718\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2204aa8\" data-id=\"2204aa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54d6edb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54d6edb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-84c577b\" data-id=\"84c577b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-415a761 elementor-widget elementor-widget-text-editor\" data-id=\"415a761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\">Good Market is a digital <strong><a href=\"https:\/\/www.goodmarket.global\/info\/digital-commons\/\">commons<\/a><\/strong> that makes it easier to find and connect with social enterprises, cooperatives, responsible businesses, community initiatives, networks, and changemakers that are creating a better world.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9675 elementor-widget elementor-widget-text-editor\" data-id=\"f9e9675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The goal is to catalyze the transition to an <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.goodmarket.global\/info\/the-movement\/\"><span style=\"font-weight: bold;\">emerging economy<\/span><\/a>\u00a0by increasing the visibility of the movement, making it easier for people to get involved, and facilitating trade, collaboration, and collective action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1191ec elementor-widget elementor-widget-text-editor\" data-id=\"a1191ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The commons includes two types of shared resources:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0f3cf elementor-widget elementor-widget-text-editor\" data-id=\"6f0f3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A community-owned <a href=\"https:\/\/www.goodmarket.global\/info\/digital-commons\/#curation-process\"><strong>curation process<\/strong><\/a> and crowdsourced monitoring system that works across economic sectors, income levels, language barriers, and regional divides.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e56969 elementor-widget elementor-widget-text-editor\" data-id=\"5e56969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Inclusive <a href=\"https:\/\/www.goodmarket.global\/info\/digital-commons\/#shared-infrastructure\"><strong>software<\/strong><\/a> that is designed to facilitate connection and trade, highlight and support existing networks, integrate with other software tools and\u00a0 platforms, and serve as enabling infrastructure.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585076f elementor-widget elementor-widget-text-editor\" data-id=\"585076f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good Market operates as a self-sustaining, not-for-profit <strong><a href=\"https:\/\/www.goodmarket.global\/info\/about\/#social-enterprise\">social enterprise<\/a><\/strong>. Any surplus is reinvested to expand services for the community.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-559ab10\" data-id=\"559ab10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e7e70 elementor-widget elementor-widget-video\" data-id=\"d7e7e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yZL9BDIMlbE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a5377 elementor-widget elementor-widget-html\" data-id=\"81a5377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.embed-container { position: relative; padding-bottom: 66.75%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style><div class='embed-container'><iframe src='https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vTB_rnu4CB-mX-kRx1c2PLw0lsNHKZ9cDbuTTUgF0loIOY1pqOzS1FbY0rf3LJ0awYs3Oj3Jme-viq0\/embed?start=false&loop=true&delayms=30000' frameborder='0' allowfullscreen='true' mozallowfullscreen='true' webkitallowfullscreen='true'><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46eb257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46eb257\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6571d62\" data-id=\"6571d62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e87f797 elementor-widget elementor-widget-heading\" data-id=\"e87f797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why, How, What<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ef6047 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ef6047\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39f9ece\" data-id=\"39f9ece\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5223e9 elementor-widget elementor-widget-text-editor\" data-id=\"c5223e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\">\n<p><b>WHY<\/b><\/p><p>An economy that is good for people and good for the planet.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc7494 elementor-widget elementor-widget-text-editor\" data-id=\"9cc7494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\"><p><b>HOW<\/b><\/p><p>Curation and connection<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faead4e elementor-widget elementor-widget-text-editor\" data-id=\"faead4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\"><p><b>WHAT<\/b><\/p><p>A digital commons that makes it easier to find, connect, and exchange with other participants in the new economy<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a21a7d2\" data-id=\"a21a7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4cf0a1 elementor-widget elementor-widget-image\" data-id=\"a4cf0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/elementor\/thumbs\/Starting-with-Why-osrafgwlf73jam1kxxwdhowfyojsn0casi3t7xv6kg.jpg\" title=\"Starting with Why\" alt=\"Starting with Why\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a34fb5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a34fb5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91117dc\" data-id=\"91117dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab109a elementor-widget elementor-widget-heading\" data-id=\"2ab109a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40f3b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40f3b24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6d4221\" data-id=\"e6d4221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00c1813 elementor-widget elementor-widget-text-editor\" data-id=\"00c1813\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good Market is based on the idea that we create the world we live in. We make decisions every day that affect our health, our loved ones, our community, and our environment. If we stop and think about the consequences of our actions, we have the opportunity to make better choices and create a better world. The following principles are at the core of the Good Market approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0139e51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0139e51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-183e9f7\" data-id=\"183e9f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca7a83 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"bca7a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9800e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9800e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a5fdbb\" data-id=\"7a5fdbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fddd0a elementor-widget elementor-widget-image\" data-id=\"0fddd0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road-1024x732.jpg\" class=\"attachment-large size-large wp-image-1914\" alt=\"We Make the Road by Walking\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road-1024x732.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road-600x429.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road-300x215.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-1-We-Make-the-Road.jpg 1510w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50c1ab8\" data-id=\"50c1ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df38b1e elementor-widget elementor-widget-text-editor\" data-id=\"df38b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\"><b>Make the Road by Walking<\/b><br \/>The only way to make progress is to start walking and learn and adjust as we go. Developing an enterprise that is financially sustainable and good for people and the planet is not easy. There are many obstacles and trade-offs. Instead of waiting for perfection, Good Market focuses on minimum standards and continuous improvement. This applies to both the shared software and the community. Applicants are never \u201crejected.\u201d They are encouraged to make improvements and reapply.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4522a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4522a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f39e08f\" data-id=\"f39e08f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d05d35e elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"d05d35e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-674681d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"674681d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a1e73e\" data-id=\"4a1e73e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4545a98 elementor-widget elementor-widget-image\" data-id=\"4545a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-2-Transparent.jpg\" class=\"attachment-large size-large wp-image-1915\" alt=\"Transparent\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-2-Transparent.jpg 884w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-2-Transparent-600x430.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-2-Transparent-300x215.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-2-Transparent-768x550.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8478ba\" data-id=\"f8478ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a6a13 elementor-widget elementor-widget-text-editor\" data-id=\"17a6a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\"><b>Support Transparency<br \/><\/b><span class=\"style-scope gm-about\">Many traditional business models are based on proprietary information. Companies hide details on their suppliers, keep ingredients and sources secret, and sign exclusivity agreements. Purpose-driven enterprises focus on creating value rather than on controlling information or intellectual property. They give people all the information they need and let them make their own decisions. Considering the scale and urgency of the global challenges we face, Good Market favors transparency and the open exchange of information. Sharing information improves learning, builds trust and relationships, and speeds the rate of change.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e882457 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e882457\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fa9b38\" data-id=\"9fa9b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b247e3 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"6b247e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4da0b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4da0b7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f33fa48\" data-id=\"f33fa48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd5cef2 elementor-widget elementor-widget-image\" data-id=\"dd5cef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-1024x732.jpg\" class=\"attachment-large size-large wp-image-1916\" alt=\"Ecosystem\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-1024x732.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-600x429.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-300x214.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-1536x1098.jpg 1536w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-3-Ecosystem-2048x1464.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e2cac4\" data-id=\"9e2cac4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f1119 elementor-widget elementor-widget-text-editor\" data-id=\"28f1119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph style-scope gm-about\"><b>Think Ecosystem<br><\/b><span class=\"style-scope gm-about\">As purpose-driven enterprises emerge and partner with one another, a diverse and resilient new ecosystem is evolving. In this sense, enterprises are not competing with one another. They are differentiating to fill a gap, address needs, and create value. Good Market makes these ecosystem niches visible and reaches out to entrepreneurs who can help fill gaps in a particular sector or geographical area. Enterprises that partner with other participants in the new economy are recognized and celebrated because this drives co-evolution and strengthens the overall system.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e195f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e195f11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6755212\" data-id=\"6755212\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b6c7df elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"7b6c7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc5a512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc5a512\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-332490a\" data-id=\"332490a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b00a965 elementor-widget elementor-widget-image\" data-id=\"b00a965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"368\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-4-Hold-Space.jpg\" class=\"attachment-large size-large wp-image-1917\" alt=\"Hold Space\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-4-Hold-Space.jpg 515w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Principle-4-Hold-Space-300x214.jpg 300w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6bb14b4\" data-id=\"6bb14b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0279dd elementor-widget elementor-widget-text-editor\" data-id=\"d0279dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><b>Steward the Commons<br \/><\/b>The enterprises and networks that use the Good Market curation process and online infrastructure are creating a new economy and a better world. Good Market team members serve as stewards of this shared infrastructure. They hold space by ensuring that the community-owned standards and rules are applied consistently, services are improved and maintained, and operations are legally compliant and self-sustaining.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be3e4d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be3e4d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff7d8da\" data-id=\"ff7d8da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ec186 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"71ec186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b8e81a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b8e81a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b2af69\" data-id=\"7b2af69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29638c8 elementor-widget elementor-widget-image\" data-id=\"29638c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/05\/Celebrate-1.gif\" title=\"Celebrate (1)\" alt=\"Celebrate (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f018192\" data-id=\"f018192\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bb5b68 elementor-widget elementor-widget-text-editor\" data-id=\"7bb5b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Celebrate the Process<\/b><\/p><p>Raising awareness about social and environmental crises is important, but fear can paralyze people. It\u2019s easier to catalyze change and engage new people when we focus on imagining and cocreating the world we want to live in and celebrating the small wins along the way. Social gatherings, great food, storytelling, music, dance, art, play, and all of the beautiful things that make us human are a critical part of the movement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb4505 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eb4505\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dcb33c\" data-id=\"5dcb33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78527b3 elementor-widget elementor-widget-heading\" data-id=\"78527b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e701a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e701a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef6463d\" data-id=\"ef6463d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa89e8d elementor-widget elementor-widget-text-editor\" data-id=\"aa89e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good Market has a freemium revenue model. The primary curation process and basic online services are free and always will be. Additional software services and marketplace services are priced to cover costs and ensure the underlying infrastructure is self-sustaining.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7e532 elementor-widget elementor-widget-text-editor\" data-id=\"9a7e532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The shared software infrastructure was developed through revenue from the <strong><a href=\"https:\/\/www.goodmarket.global\/info\/about\/#sri-lanka\">Sri Lankan operations<\/a><\/strong>, an early round of community bonds, and the time and resources of participants.\u00a0Networks that use Good Market infrastructure have invested in additional functionality to benefit their own members and the broader movement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91ff093 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91ff093\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9881832\" data-id=\"9881832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c9daa7 elementor-widget elementor-widget-menu-anchor\" data-id=\"2c9daa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"social-enterprise\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d766c3b elementor-widget elementor-widget-heading\" data-id=\"d766c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e3fac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54e3fac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac8225\" data-id=\"9ac8225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0631e elementor-widget elementor-widget-text-editor\" data-id=\"3a0631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good Market operates as a not-for-profit, self-sustaining social enterprise.\u00a0It generates revenue, but it does not have private shareholders and does not issue dividends. It exists to benefit the community. Any surplus is reinvested to improve and expand services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151a7b6 elementor-widget elementor-widget-text-editor\" data-id=\"151a7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social enterprises can be seen as a hybrid between conventional charities and for-profit companies. Like a charity or non-profit NGO, a social enterprise is purpose driven. It is created to address a social or environmental problem. Like a for-profit company, a social enterprise has a financially sustainable business model and is not dependent on grant aid or charitable donations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-500f7ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"500f7ee1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39b2bc8d\" data-id=\"39b2bc8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5acb63a4 elementor-widget elementor-widget-heading\" data-id=\"5acb63a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Conventional Charity<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228c31c4 elementor-widget elementor-widget-text-editor\" data-id=\"228c31c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Purpose-Driven<\/strong><br \/>Created to address social and environmental problems<\/p><p style=\"text-align: center;\">\u00a0<\/p><p style=\"text-align: center;\"><strong>Not Sustainable<\/strong><br \/>Depends on continued institutional grant funding and projects<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a0b04f6\" data-id=\"4a0b04f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccd3469 elementor-widget elementor-widget-heading\" data-id=\"1ccd3469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Social Enterprise<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199380fb elementor-widget elementor-widget-text-editor\" data-id=\"199380fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Purpose-Driven<\/strong><br \/>Created to address social and environmental problems<\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Sustainable<\/strong><br \/>Self-sustaining revenue model<\/p><p style=\"text-align: center;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b6be7a5\" data-id=\"b6be7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb0592e elementor-widget elementor-widget-heading\" data-id=\"eb0592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Conventional Business<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236d64d0 elementor-widget elementor-widget-text-editor\" data-id=\"236d64d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Profit-Driven<\/strong><\/p><p style=\"text-align: center;\"><span style=\"color: #3f3f3f; font-family: Roboto;\">Created to maximize profit for owners<\/span><\/p><p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p><p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p><p style=\"text-align: center;\"><strong>Sustainable<\/strong><br \/>Self-sustaining revenue model<\/p><p style=\"text-align: center;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0af75da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0af75da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-234c034\" data-id=\"234c034\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f1b92 elementor-widget elementor-widget-text-editor\" data-id=\"68f1b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good Market serves enterprises and networks around the world but is legally registered in Sri Lanka and the United States. In Sri Lanka, it is registered as a not-for-profit company limited by guarantee (GL2276). In the United States, it is registered as a 501c3 nonprofit (EIN: 81-1498211).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ea4ea5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ea4ea5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b566fa\" data-id=\"6b566fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd1790e elementor-widget elementor-widget-menu-anchor\" data-id=\"bd1790e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sri-lanka\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d8f43 elementor-widget elementor-widget-heading\" data-id=\"f2d8f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b890c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b890c2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54fb882\" data-id=\"54fb882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c733e elementor-widget elementor-widget-text-editor\" data-id=\"52c733e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The original concept for Good Market was a curated online community and shared software that would make it easier to find and connect with social enterprises and responsible businesses. The curation process, minimum standards, and initial design brief were developed in <b>2011<\/b>, but the co-founders did not have resources for software development, and because of past experience with donor-funded aid projects, they were committed to a <b>lean startup<\/b> approach and <b>self-sustaining model<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd1dcc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd1dcc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f929528\" data-id=\"f929528\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d86ed elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"29d86ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17cc36f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17cc36f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18fe523f\" data-id=\"18fe523f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95977f elementor-widget elementor-widget-image\" data-id=\"95977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"787\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event.jpg\" class=\"attachment-full size-full wp-image-12365\" alt=\"\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event.jpg 1100w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event-300x215.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event-1024x733.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event-16x12.jpg 16w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/07\/History-Battaramulla-Event-600x429.jpg 600w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3226aa6d\" data-id=\"3226aa6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3aae57 elementor-widget elementor-widget-text-editor\" data-id=\"4a3aae57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.goodmarket.global\/info\/srilanka\/marketplace-events\/\"><strong>Weekly Events<\/strong><\/a><br \/>Good Market started weekly marketplace events in Sri Lanka as a way of testing the curation process and the concept. Interested consumers\u00a0and social entrepreneurs volunteered their time to help find a venue, identify potential vendors, review applications, and spread the word. Approved vendors pre-paid for their stalls, and these funds were used to cover venue costs and all event logistics. The response exceeded expectations. The plan was to have 10 to 15 vendors, but the weekly event started in\u00a0<strong>December 2012<\/strong>\u00a0with 33 stalls, and it rapidly expanded from there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-495da23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"495da23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92bcd8e\" data-id=\"92bcd8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eccd086 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"eccd086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17bd0ee2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17bd0ee2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b70174b\" data-id=\"1b70174b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58351e61 elementor-widget elementor-widget-image\" data-id=\"58351e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1-1024x733.jpg\" class=\"attachment-large size-large wp-image-2274\" alt=\"PGS Producer Group\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1-1024x733.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1-600x429.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1-300x215.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/PGS-Producer-Group-1.jpg 1100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11a128cd\" data-id=\"11a128cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-472e5889 elementor-widget elementor-widget-text-editor\" data-id=\"472e5889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.goodmarket.global\/info\/srilanka\/organic\/\"><strong>Organic Participatory Guarantee System<\/strong><\/a><br \/>From the beginning, the minimum standard for\u00a0farm products was organically grown. One of the most common questions from early visitors at the weekly event was\u00a0&#8220;How do I know this is organic?&#8221; Large organic exporters had third-party certificates, but small-scale farmers who were growing organically out of personal conviction couldn&#8217;t afford the cost\u00a0of export-level third-party certification. In\u00a0<strong>February 2013<\/strong>, an organic participatory guarantee system was started to improve their market access and help make organic products more affordable and accessible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3188deb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3188deb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5f218e\" data-id=\"a5f218e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a478d5 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"3a478d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e72e611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e72e611\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44381792\" data-id=\"44381792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39508855 elementor-widget elementor-widget-image\" data-id=\"39508855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop-1024x733.jpg\" class=\"attachment-large size-large wp-image-14818\" alt=\"\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop-1024x733.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop-300x215.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop-600x429.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2021\/12\/Good-Market-Colombo-Shop.jpg 1100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-205387ad\" data-id=\"205387ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a1f2e elementor-widget elementor-widget-text-editor\" data-id=\"36a1f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.goodmarket.global\/info\/srilanka\/retail-outlets\/\"><strong>Retail Outlets<\/strong><\/a><br \/>When Good Market started, there was no intention of opening a retail outlet. The original plan was to link Good Market approved\u00a0enterprises with institutional buyers like retail outlets, restaurants, and hotels. This worked relatively well for apparel and housewares, but perishable products were a challenge. Buyers were interested in organic fruits and vegetables and natural food, but the farmers and entrepreneurs did not have experience consistently filling larger orders. In\u00a0<strong>July 2014<\/strong>, Good Market opened a retail outlet to fill this gap and serve as an incubator for small-scale producers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc6864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc6864\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489a069\" data-id=\"489a069\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a21ce elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"25a21ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e4eb6e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e4eb6e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36b794ac\" data-id=\"36b794ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-518430bf elementor-widget elementor-widget-image\" data-id=\"518430bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform-1024x732.jpg\" class=\"attachment-large size-large wp-image-2548\" alt=\"Good Market Platform\" srcset=\"https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform-1024x732.jpg 1024w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform-600x429.jpg 600w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform-300x214.jpg 300w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform-768x549.jpg 768w, https:\/\/www.goodmarket.global\/info\/wp-content\/uploads\/2020\/07\/Good-Market-Platform.jpg 1100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77f4b1d4\" data-id=\"77f4b1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f6b7ed elementor-widget elementor-widget-text-editor\" data-id=\"26f6b7ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.goodmarket.global\"><strong>Digital Commons<\/strong><\/a><br \/>In 2016, Good Market finally had enough resources to start software development.\u00a0If the planned software had been developed in 2011, it would not have worked. The curation process, crowdsourced monitoring system, and marketplace connections were all tested in person with a physical community before going online. Every aspect of the\u00a0design and development has been informed by Good Market community input and feedback. The online application form and directory went live in\u00a0<span style=\"font-weight: bold;\">August 2016<\/span>, and\u00a0the rest of the digital commons began rolling out in 2017.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9a3bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da9a3bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-602b55e\" data-id=\"602b55e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14589f5 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-4104 elementor-widget-divider\" data-id=\"14589f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d544ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d544ede\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c21c8f6\" data-id=\"c21c8f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac3c05 elementor-widget elementor-widget-text-editor\" data-id=\"3ac3c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Good Market Sri Lanka team continues coordinating marketplace events, organic PGS, and the retail outlets within Sri Lanka, but Good Market has no plans to replicate these initiatives in other parts of the world. There are many marketplaces, retail outlets, membership organizations, and ecosystem service providers in the global community.\u00a0The digital commons focuses on highlighting and connecting these existing local enterprises and community initiatives.\u00a0Check out the\u00a0<a href=\"https:\/\/www.goodmarket.global\/info\/networks\/\"><span style=\"font-weight: bolder;\">Network<\/span><\/a>\u00a0page for examples.<\/p><p>If you are interested in starting a curated marketplace event, organic PGS, or retail outlet for social enterprises and responsible businesses in your community, the digital commons can be used as a curation tool, and the team is happy to share experiences and lessons learned from Sri Lanka. Check out the\u00a0<span style=\"font-weight: bolder;\"><a href=\"https:\/\/www.goodmarket.global\/info\/srilanka\">Sri Lanka<\/a>\u00a0<\/span>section of this site or\u00a0<a style=\"background-color: #ffffff;\" href=\"mailto:hello@goodmarket.global\"><span style=\"font-weight: bolder;\">get in touch<\/span>.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Good Market is a digital commons that makes it easier to find and connect with social enterprises, cooperatives, responsible businesses, community initiatives, networks, and changemakers that are creating a better world. The goal is to catalyze the transition to an emerging economy\u00a0by increasing the visibility of the movement, making it easier for people to get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1914,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About | Good Market<\/title>\n<meta name=\"description\" content=\"Good Market is a digital commons that makes it easier to find and connect with social enterprises, cooperatives, responsible businesses, civic organizations, networks, and changemakers who are creating a better world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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