Welcome to Good Market Info!

Click the logo to go to the directory & marketplace

Welcome to Good Market Info! Click the logo to go to the directory and marketplace

Marketplace Policy

This policy is a part of the Good Market Terms of Use. By using the shared Good Market infrastructure and services, you’re agreeing to this policy and the Terms of Use.


The Good Market commons is curated. Full use of the shared resources, including having a public profile in the directory, adding listings to the marketplace, or creating a network, is limited to enterprises that meet the minimum standards and are Good Market Approved.

1. Marketplace Listings

Good Market Approved enterprises are able to add listings for products, services, events, media, places to visit, fundraising campaigns, job vacancies, volunteer opportunities, or anything else they have to offer. Listings appear on their profile page, in the marketplace commons, in search, and in any network marketplaces the enterprise joins.


All marketplace listings must meet minimum sector standards. Enterprises may only add listings under their approved name and related to their approved sector(s).


Good Market assumes no responsibility for the accuracy, labeling, or content of marketplace listings. By adding a listing, enterprises understand and agree that they are responsible for complying with all applicable laws and regulations, including any required labels and warnings.

1.1 Listing Categories

Enterprises are responsible for choosing the appropriate category so their listing is easy to find in the marketplace commons and appears correctly in any network marketplace they join. Some network marketplaces only include specific categories.


  • Shop is for physical retail products for individual and household buyers (B2C) including food and drinks, clothing and accessories, home and office products, books, etc.
  • Source is for physical wholesale products, equipment, materials, and supplies for enterprise buyers (B2B).
  • Services is for apps, platforms, enterprise services, and local services. 
  • Learn and Engage is for events, online resources, networks, and other opportunities.
  • Visit is for accommodation, restaurants, travel experiences, and other place-based services. 
  • Invest is for crowdfunding, impact investment, and funding programs. 
  • Work is for volunteer, contract, and employment opportunities.

1.2 Listing Images

Enterprises are responsible for ensuring they have all necessary rights to use the images that appear in their listings.


The main image for each listing will appear in the marketplace as a square cropped thumbnail. Images that look good in a square format are recommended. Images should be large enough that they do not appear blurry in the marketplace or on the listing page.


For physical product listings, the main image should clearly show the product. When buyers are browsing the marketplace, it should be obvious what is being sold.

1.3 Listing Titles

Titles should be short, clear, and simple so it’s easy for buyers to see what the product is from the main marketplace page. 


Keywords for search should NOT be added in the title. They can be included under keywords and descriptions. 


Titles that are multiple lines of text or that include unnecessary details on size, weight, use, etc. should be updated

1.4 Listing Descriptions

The listing description should include the brand story. It should clearly explain how the listing meets minimum standards and how people and the planet are prioritized.

For physical products, details on ingredients and materials should be included. For food and personal care, all ingredients, including secondary ingredients, should be listed. If environmentally responsible packaging is used, details should be provided.

1.5 Cart Listings

Cart listings include a price, can be added to the community cart, can be used to receive payments from buyers, and are eligible for gift card campaigns. They require additional setup and are subject to additional policies including Section 4 below.

1.5.1 Clear Offer


Each cart listing should be for a specific product or service so a buyer knows exactly what they are getting. If an enterprise wants to promote a wide range of products in a single listing, they can add a basic listing.


For a physical product listing, multiple images of the product should be included so buyers are clear on what they are purchasing.

1.5.2 Ready-to-Ship


Cart listings for physical products should be ready to ship. When an inventory quantity is added, that means inventory is available. Customers expect that the product already exists and that it will be shipped soon after they make the payment. If an enterprise wants to promote made-to-order products, they should use basic listings. 


If made-to-order sellers have a short manufacturing time (e.g. less than a week) and no other market channels, they can contact the curation team and request special permission to add cart listings for made-to-order products. The manufacturing time needs to be very clearly communicated on the listing page.

1.5.3 Wholesale


For cart listings, the minimum order quantity is 1 by default. If a seller wants to use cart listings to sell wholesale under the Source (B2B) category, they can add cartons or sets of products. The quantity in the carton or set must be clearly communicated on the listing page, so the customer knows how many products they are getting for that price. 


If a cart listing is for a single retail item (e.g. a scarf, a toy, a household product), the listing should be included under the Shop (B2C) category because the listing is for individual buyers, not wholesale buyers. 


If a cart listing is added under the Source (B2B) category with an inventory quantity, it means the product is available and ready to ship. If an enterprise wants to promote made-to-order B2B products, they should use basic listings. 

1.5.4 Variations


If an enterprise has multiple colors, sizes, flavors, or fragrances of the same product, they should add a single listing that includes all the variations. 


The variations should clearly match the product description and photos so buyers understand what they are ordering. For example, if multiple color options are added, there should be photos for each color and the customer should be able to tell which color option matches which photo.

1.5.5 Out-of-Stock Products


Enterprises are responsible for unpublishing listings and variations if the quantity is zero. Listings and variations should not appear as out of stock.

1.5.6 Shipping Settings


Enterprises with physical products are responsible for maintaining their own shipping settings and policies.


Under Ships To, enterprises should only select countries they have experience shipping to and countries they are able to ship to at affordable rates. Very high shipping rates for low cost products are not recommended. If the shipping rates are high for a geographical area, the enterprise should investigate alternative carriers, look into holding inventory in that region, or remove that Ships To location.


Most experienced sellers do not include exact shipping rates by weight. They know their average order weight, and they add an estimated shipping rate based on that. They may pay less on shipping some orders and they might pay more on some orders, but they set the rates to cover costs over time. If an enterprise chooses to add weight ranges to their shipping settings, they should start from 0 grams, include weights above their average order weight, include all weights in the range, and add weights to all of their listings. If the weight range has gaps or is too limited, or if a listing does not have a weight, buyers will not be able to order.

1.6 Crowdsourced Monitoring

If a listing does not meet the minimum standards or the marketplace policies, it can be anonymously flagged. The curation team will review the listing, unpublish it if needed, and notify the enterprise. The enterprise can update and republish the listing. If it is flagged again, the listing may be removed.

2. Currencies

In the current marketplace software, all cart listing prices are added in US Dollars, and all community cart transactions are processed in US Dollars. 


If a credit or debit card in a different currency is used to make a US Dollar payment, the card issuer may add a currency conversion fee. 


Good Market is set up as a digital commons to support local transactions. The team is working to add additional currencies and payment options. 


Currency view preferences can be updated in the top right corner of each page or through the account preferences page. This feature uses an exchange rate API to display marketplace prices in the preferred currency using current exchange rate data.


Due to regular fluctuations, Good Market cannot guarantee the accuracy, timeliness, reliability, or completeness of the currency rates displayed on the site. This feature is for informational purposes only.

3. Buying on Good Market

The Good Market commons connects buyers and sellers around the world. If you buy or sell an item from another country, or if you enter into a transaction with someone across international borders, you are responsible for complying with laws and regulations of the country of destination as well as your local laws.


By buying on Good Market, you confirm that:


  • You understand you are not buying directly from Good Market; you are buying from a seller that uses the Good Market commons
  • You understand Good Market does not pre-screen, guarantee, or endorse content or listings added by enterprises
  • You understand each enterprise on Good Market has their own processing times, shipping methods, and shipping, refund, and return policies
  • You have read the listing description, shipping policies, and shipping options before making a purchase
  • You have provided accurate shipping information to the seller
  • You understand that you have the opportunity to anonymously flag an enterprise or marketplace listing that does not meet minimum standards or violates the Community Rules

4. Selling on Good Market

The Good Market commons connects buyers and sellers around the world. If you buy or sell an item from another country, or if you enter into a transaction with someone across international borders, you are responsible for complying with laws and regulations of the country of destination as well as your local laws.


By selling on Good Market, you agree to:


  • Provide excellent customer service and maintain trust with buyers
  • Respond to chat messages and other communications in a timely manner
  • Ship physical products within 3 business days or according to the shipping time mentioned in the listing at the time of purchase
  • Package physical products to withstand handling in transit.
  • Honor the commitments you make in your shipping, refunds, and returns policies
  • Immediately notify the buyer and initiate a full refund if you are unable to complete an order
  • Resolve any issues directly with the buyer
  • Protect any personal information you receive or process
  • Comply with all relevant legal requirements


Please be aware that in addition to this policy, each country has its own laws surrounding shipping, cancellations, returns, and exchanges. Please familiarize yourself with the laws of your own country and those of your buyers’ countries.

5. Refunds and Returns

Good Market is not directly involved in a transaction between a buyer and a seller. Buyers and sellers are encouraged to communicate directly through chat, email, or other channels.


Each seller has their own policies for shipping, refunds, and returns. Policies are visible from the seller’s listings and order pages. Not all sellers accept returns.


Buyers may request a refund or exchange from their order page. Only sellers may cancel and refund transactions.

6. Network Marketplaces

Good Market Approved enterprises with a network directory automatically have a network marketplace where all of the listings from their members appear.


Subscribed networks are able to customize the appearance of their network marketplace. They can choose a landing page and what type of listings to display. For example, if they select a B2C marketplace, only listings from their members that are in the Shop category will appear. They can also have a “white label marketplace” which means their network marketplace appears on their own web domain with no Good Market branding. When payments are received through a white label network marketplace, the marketplace fee is split to support the network. 


Networks maintain their own marketplaces. If an enterprise would like to be part of a network marketplace, they should contact the network directly.

7. Gift Cards

Gift cards can be used to purchase any cart listing on the Good Market commons. The marketplace can be filtered to show eligible listings.


When a gift card is purchased through the community cart, a unique code will be automatically sent to the recipient via email. 


The gift card recipient can add products to their cart and enter the gift card code before checkout. If the order total is less than the amount on the gift card, the balance will stay on the card, and the gift card code can be used again. 


If the order total is more than the amount on the gift card, the remainder of the order total must be paid to place the order. If the remainder is less than 1 US Dollar, an item should be added or removed from the cart. The payment gateway cannot process payments below 1 US Dollar.


Networks with white label marketplaces are able to issue their own branded gift cards that link to their marketplace domain. 


Institutional buyers can purchase multiple gift cards through the community cart or contact the Good Market team by help chat or email for other payment options.